I've heard so many times that time is our most precious commodity, and I get it.⌛
The truth is the older I get, the more I get it. When I was young, I used to roll my eyes and clench my jaw when I heard older people talking about how much they wished they could take back time. They would tell me in, what felt like at the time, a patronizing way to enjoy every moment of being a mom, of being in practice, of being healthy and having energy.
At that time these suggestions would annoy me because I was all about staying in the spiritual groove, in the moment of what was right in front of me.
The truth is, now that I move towards 50, I hear myself saying over and over to the young people who I serve, “enjoy every moment,” “time is the most precious commodity,” “they grow up fast,” “you're going to blink and it's going to be over.” 🕰️
One of the things that I say to the new moms in my practice, when they are struggling and stressed out and sleep-deprived and trying to heal from childbirth, is that they will barely remember this time.
The beginning of motherhood feels like a dream to me. I kind of remember moments in between the exhaustion, miracles, and precious experiences - but just little moments. They feel more like faint memories than anything else, because really that's what they are. 💭
So, here I am on this side of the fence with my kids older and my practice moving into its senior years, and I want to squeeze every single moment out of my experience as a Chiropractor as possible.
That's why I implement these tools. That's why I study my schedule and maximize my days and do all of nothing at all on the weekends.
I want to fill every single morsel of my experience on the planet with joy and love and great memories. 💗
The more I plan for it, and the more I cater to the needs of organization and respect for time, the more it seems to slow down in some kind of magical unicorn-like way.
So I offer you, my community, the tool of learning how to organize your time. The time map is a good one. It's one of my favorite tools of all of the tools that we offer at Staffless Practice. Please see our FACEBOOK PAGE for more goodies for Staffless practice success!
I've had a lot of different office spaces over the years.
I've been in one-room offices.
I've owned wellness centers.
I've shared space, and I've had my own.
I've had private offices with separate treatment rooms and huge waiting rooms (at one point I even had two waiting rooms).
Here's what I know for sure - your office's physical space isn't that important as long as you have efficiency front and center. ✨
Let's talk about client care efficiency when it comes to the physical space of the office.
In my office today, I've got a few different areas where my clients can help themselves to what they're looking for without my time and energy in the mix.
I have a client center in the bathroom, a client center in the waiting room, and two client centers in my treatment room - one for essential oils and one for payments. 🪄
It's imperative that if I don’t want staff in the office, I make it really clear how my clients (in my case, practice members) can help themselves to what they need without me being involved.
That's going to boil down to a couple of factors:
So, today in my office I have a client center in the bathroom where they can help themselves to onesies, diapers, wipes, changing pads, and whatever a new mom could possibly desire when she has her baby with her in the bathroom. ✅
Please remember, my perfect practice member is a 30-something mom who's going to have her kids with her at the office.
I need to be prepared, but I need to be prepared without my time and energy being involved because I'm busy with the other 30-something moms while this 30-something mom is in the bathroom with her kid getting her needs met.
I also have a client center in my kitchen area of the office.
This is where my practice members help themselves to snacks, treats, tea, seltzers, and water bottles - really anything my moms could need to quickly put out a temper tantrum created by a quick onset of toddler hunger. 🍎
I have a client center in my adjusting room where people can help themselves to leaving me a note for admin needs, addressing any scheduling issues, and submitting payment.
Again, my time and energy is not in the mix.
Perhaps I may answer a quick question or two while treating other practice members, but that's about the extent of it.
And finally, just for joy's sake, I have a spritzer bar for essential oils that is fully stocked with fun freebies, samplers, and enticing gifts that not only support the wellness of the families that I serve, but also really do it for me when it comes to how much I love to gift give. 🥰
I think it's important to note here that I do have somebody who comes to my office a couple of times a week when I'm not there (I call her my Casper) to take care of restocking, clean up, and ordering. It's not necessary to have a Casper, but it sure does help.
I invite you this week to think about what kind of client centers you might need for your practice members. Think perfect practice member (you may want to start HERE by hashing out who your perfect practice member is). Be sure to share with us what you have come up with in our Facebook group HERE!
Check out Dr. Jodi's video on creating the ideal client center 👇.
Marketing Plan Creation 2023
There are two kinds of practitioners in this world - one loves planning for practice growth and marketing habits, the other really just wants to focus on their craft.
Every once in a while we will find somebody who is somewhere in the middle but usually, somebody's wellness practitioners are hanging out in one of the two camps.
What I find that most people need when they are trying to grow their practice is a framework, or a guideline, to simplify what can feel like a very overwhelming experience. If you take some time to organize and streamline your marketing efforts, you might just find that the overwhelm subsides.
I've always broken down marketing components into habits and celebrations.
The habits are the things that I do from day to day, that are on my checklist, that keep me moving forward. They make up the continuous flow of abundance in my practice. The celebrations are the actual events that I offer or participate in. Some of them happen year after year, and some of them are one time experiences - it really depends on the specific event and how it is presented in the community.
I find that the more I balance habits and celebrations, the less overwhelmed I am when it comes to practice growth. 😌
These days, my practice really takes care of its own growth.
Because I've been around for a while, most of my practice growth comes from relationships that I've built over the years. People get to know, trust, and love my work and will naturally want to refer to the people in their lives.
Every once in a while I will pivot and focus on a celebration just because I really do enjoy the celebrations.🎉
I love loving on my people, and celebrations are a great way to do that.
🖱️ By the way...check out our FB Group HERE for community love...so much good stuff.
The other piece to a healthy marketing approach is focused on keeping the balance between what you do inside of the office and outside of the office.
When we are trying to build a practice and don't have a whole lot of people to serve yet, we really want to focus most of our marketing efforts outside of the office.
And if you're like me and you've been around for a while, you know that leaning on inside growth is more appropriate.
Most of my marketing efforts are focused on inside habits - making sure that I continue to keep the balls in the air that needs to be in the air, and let the balls that don't need to be in the air drop. The drop of the things that no longer necessary, or no longer serve my practice, is probably the most important component. 👋
Let go of the things that no longer work for you.
Don't be afraid to pivot when you need to.
Hold on tight to the systems that really serve your practice and its growth processes. 💗
Check out our Live Training with Dr. Jodi on all things marketing 👇.