All over, local Fb Groups have these weird posts that happen where people ask who the best chiropractor is in the area, and it's kind of like a popularity contest. Every time I see this happen it turns my stomach just a little bit, and then I switch gears and see it as an opportunity to educate the public. Anything can be switched from stomach-turning to opportunity, it's just a matter of perspective.
When I shift my perspective, pull up my big girl pants and lean in, I use the opportunity for this judgment process on all local chiropractors to be an educational moment for the public at large. I usually post something that says chiropractors are like superheroes, you really can't go wrong. Then I go on to say that each chiropractor has their own special talent and unique twist on the way they do things, and then I add my personal framework of gentle care and focusing on kids and pregnant women.
The truth is that I really do believe that all chiropractors have a place and a purpose in every community. I don't believe in competition. I've engaged in this mindset since I opened my doors almost 23 years ago. And here's why - it's my true gut-level belief that every person who comes to me for care is meant to be in my office for whatever reason, and my job is to give them the best service possible while I have the honor of having them under my care.
That's it, period, end of story. I'm not entitled to win them or to be the busiest practice on the street because I've been there the longest, it doesn't go that way. The truth is that the success of each practice member's journey in my practice has everything to do with the connection that I have with each practice member, and not the ad sets or marketing materials I put in front of them.
Real connection, that's what people are looking for when they come to a wellness practitioner.
They want to feel like they've been seen and heard and valued. They want whoever is on the listening end of the conversation to breathe and pause and lean in. They want to feel like they are the most valued and important person in that moment, and that is exactly what I focus on with each one of my new practice members.
Sometimes I miss it and if I do, they don't stay.
This is how I know that it has such significance to the lifetime journey of each practice member who comes to see me. If I don't connect with them because of whatever reason, either I can't find the connection or I'm off that day or there's something about our dance or our rhythm that I just can't quite establish, they don't stick around. It's true every time.
So my offering to you is to focus more on the connections you make with your new practice members, rather than what to do, what script to read, what to show them, what to prove to them, and what to ask them for. Shine a light on connection, true connection. Put your attention on listening and leaning in, and see what happens. I have people who have been coming to me for well over 20 years because the first time I saw them we connected and we've connected every time since then. Some of them only come in to see me once a year. Some of them come once a week.
I let this be their prerogative, of course I give suggestions and of course I give direction on what I think would serve them best in this moment, but everybody's going to take what they want and leave the rest. The humility that comes with knowing that, and knowing that it's not about me, or my message, or my effort, has 100% increased my joy-filled experience as a chiropractor.
Whatever your craft is, whatever your position is, make your role focused on connection, even if just for one day, and see what you see.
There's so much more about connection waiting for you inside our Facebook Group™ HERE.
Here is a LIVE that I did this week on Client Connection: